Pro Branding Project
PRICE: $2,900 ex gst
TIMEFRAME: 8 WEEKS
This package suits those wanting a more deluxe service and extra time to work through a variety of design directions. We include a detailed brand style guide for ongoing marketing use & strategic planning.
+ Initial meeting & brainstorm
+ Primary logo. One primary mark to set the tone for the entire brand design
+ Alternate logo iteration. Secondary logo to be used in lieu of your primary logo when appropriate
+ Icon (used for social media profiles, stamps, favicon, etc.)
+ Logo files supplied in various formats.
+ Custom pattern, texture or alternative mark
+ Typography selection.*
+ Colour palette
+ Mood board
+ Brand summary
+ Detailed brand style guide
+ Business card design
+ Email signature
+ Social media templates
Frequently asked questions
What’s the difference between a brand & a logo?
Your brand is so much more than just a logo. A brand is essentially the personality and identity of your business and includes a whole range of components including your name, logo, tagline, icons, colour palette, typography, tone of voice and even experience! This package gives you the essential elements to kick start your visual identity, making sure your brand speaks directly to your target audience.
What’s the best way to provide feedback?
Feedback is best provided in one email with as much detail as possible. Short dot points are best and usually easy to follow. Take your time jotting down what parts of the design you like and what you would like to see changed. Think about colour, composition, fonts chosen etc. For example; ‘I like concept two but prefer the colours used in concept one.’
what if I change my mind?
There are three chances for feedback within the Pro Branding project. In the first stage, we like to give you lots of different visual directions for your brand. From here you get to choose a direction and we then refine the idea down through two more revision stages. It’s best to think carefully about the feedback you give throughout the process as it assists us greatly in getting your brand vision right and helps you stay within your projects scope. Further revisions outside the scope are simply charged at our hourly rate. (Billed at $85 p/hr ex GST)
what logo file formats do i receive?
You will receive your new logo and icon in jpeg, png, pdf & eps formats. These are the most common file formats you will need for ongoing use.
Initial meeting & brainstorm
Research, ideation & moodboards 5 logo mocks
Chosen design refined & perfected (3 revisions)
Final logo, brand summary
full Brand style guide