The Perth Podiatrists | Brand Highlight
Greg from The Perth Podiatrists’ approached Of Note in 2018 to work on a refreshed brand identity to merge his two podiatry clinics; Woodlands Podiatry and Glengarry Podiatry to one overarching brand with two locations.
Alongside the collaboration of two brands was the merge of their separate websites, content, and identity. By utilising Greg’s previous brand visuals, the Of Note team created ‘The Perth Podiatrists,’ a fresh brand with style continuation from the existing imagery. This was an important consideration for our team as Greg’s two clinics are well established with existing clientele we intend to maintain familiarity with.
After the logo and style guide finalisation, we progressed to two website concepts for Greg to choose from. With the selected design we incorporated SEO rich copy and back end set up, a booking portal and clear identification of The Perth Podiatrists’ two location options.
Greg’s intention behind the refreshed branding was to future proof his business model and its identity, retaining The Perth Podiatrists branding and established reputation for possible future locations and SEO benefit.
The practices at Woodlands and Glengarry both ranked exceptionally well for SEO on Google, and so our team spent time ensuring the new site maintained SEO integrity through back end optimisation, a sleek build and SEO rich copy. The update of the previous Google Business Listings was a crucial step to maintain an online presence, which was successfully achieved.
Both The Perth Podiatrists visual and content needed to continue its friendly, educational and approachable feel. When we progressed to stationary, compliments slips and promotional flyer; this messaging was reflected through our colour palette, language, and imagery.
As with all of our website packages, Greg received a full tutorial with Of Note to learn how to be hands-on and manage his website updates himself, or by his team. This is a part of the Of Note process we are passionate about; empowering our clients to be independent with their business and able to make simple changes as they need. Of course, our team are always here to help if things get tricky!
To start your brand or website journey, contact our team today.