Brand Consistency – What is it and why is it important?


Your brand is so much more than just a logo. Your brand reflects what your business stands for, presents your products or services in a way that entices enquiry and sales and most importantly is your first impression to the world.

Here at of Note, we love working with a variety of clients across many industries; from cafes and restaurants to corporate multi-nationals and from start-up businesses to those seeking a refresh for their established brand needing a little love.

Building a brand our clients can be proud to share with the world, and one that truly reflects their vision for their business is our aim. Branding is one of the most rewarding areas of graphic design, and we love sharing the journey with our clients as we make tangible the vision in their mind.

Branding ensures you are clearly communicating to your audience what you want them to expect, experience and remember about you and your business. Before embarking on your branding project, keep your brand consistency in mind; how can your branding be transferable to different platforms?

We approach branding projects with a focus on getting to know you, your values and your business goals. We will ask you the questions we need to know to understand aims for your brand. If you choose to partner with of Note, below are some of the questions we will ask you:

“What are you trying to achieve?”

“What is your vision?”

We believe our ability to develop a strong brand begins building a relationship and getting to know our clients. Along with our own research and industry knowledge, getting to know our clients is a vital aspect of understanding your brand’s purpose, core values and individuality.

So, why does a consistent brand really matter?

Projects professionalism - A cohesive brand looks more professional and provides customers with a sense of legitimacy.

Establishes authenticity - Giving consumers a dependable experience across all your channels of communication works along the same lines as always putting out a dependable product. Customers appreciate reliable brands, and often see-through gimmicky sales tactics or fads.

Builds trust - Trust is the bedrock of modern branding. To create that implicit level of trust with your customers, consistency is key. In return, you will increase customer retention and have the ability to build a quality client base.

Provides clarity - By staying consistent across everything you do, you eliminate any confusion about who you are or what you stand for. A consistent brand becomes an iconic brand, with clear positioning and a strong promise.

Offers internal direction - Being clear about brand identity with your team is crucial to staying aligned with your core values and positioning, creating consistent communication on all levels.

of Note can’t wait to be a part of your journey, enquire today to get started.

Kirsty Russell