Classic Branding Project
PRICE: $1800 EX GST
TIMEFRAME: 4 WEEKS
+ Initial meeting & brainstorm
+ Primary logo. One primary mark to set the tone for the entire brand design
+ Alternate logo iteration. Secondary logo to be used in lieu of your primary logo when appropriate
+ Icon (used for social media profiles, stamps, favicon, etc.)
+ Logo files supplied in various formats
+ Typography selection.*
+ Colour palette
+ Mood board
+ Brand summary (mini style guide)
+ Business card design
*Some fonts need to be purchased by the client for ongoing use.
Frequently asked questions
What’s the difference between a brand & a logo?
Your brand is so much more than just a logo. A brand is essentially the personality and identity of your business and includes a whole range of components including your name, logo, tagline, icons, colour palette, typography, tone of voice and even experience! This package gives you the essential elements to kick start your visual identity, making sure your brand speaks directly to your target audience.
What’s the best way to provide feedback?
Feedback is best provided in one email with as much detail as possible. Short dot points are best and usually easy to follow. Take your time jotting down what parts of the design you like and what you would like to see changed. Think about colour, composition, fonts chosen etc. For example; ‘I like concept two but prefer the colours used in concept one.’
what if I change my mind?
There are three opportunities for feedback within the Classic Branding project. In the first stage, we decide on the overall look and feel (design direction) of your brand and receive clear instructions on how to progress further. Then we will provide some more creative options based on your first round of feedback. You will then be given another chance to make changes and provide guidance. It’s best not to change your mind after you have sent us feedback in this stage. The last stage of feedback allows only for minor tweaks. It’s ok if you want to go in a different direction from here, however, there will be an additional fee to cover our time to keep working on new ideas. (Billed at $85 p/hr ex GST)
what logo file formats do i receive?
You will receive your new logo and icon in jpeg, png, pdf & eps formats. These are the most common file formats you will need for ongoing use.
Complete brand QUESTIONNAIRE
INITIAL MEETING & BRAINSTORM
RESEARCH, MOODBOARDS & LOGO MOCK UPS
CHOSEN DESIGN REFINED
CHOSEN DESIGN REFINED & PERFECTED
FINAL BRAND SUITE